http://uk.groups.yahoo.com/group/Legacymarketing/ Legacy Marketing Wed, 15 May 2013 15:41:50 GMT Jonathan Cook http://uk.groups.yahoo.com/group/Legacymarketing/message/3094 http://uk.groups.yahoo.com/group/Legacymarketing/message/3094 Hi Alison I've conducted focus groups and research with a number of legacy prospects from across the age groups, demographics and from different charities. Wed, 15 May 2013 15:15:11 GMT rjradcliffe54 http://uk.groups.yahoo.com/group/Legacymarketing/message/3093 http://uk.groups.yahoo.com/group/Legacymarketing/message/3093 I agree people give to people but the pledger is often seen as less credible than the person doing the work of the charity who is more able to influence change Wed, 15 May 2013 13:43:48 GMT Lesley Braden http://uk.groups.yahoo.com/group/Legacymarketing/message/3092 http://uk.groups.yahoo.com/group/Legacymarketing/message/3092 Totally agree Eifron! I know someone who recently attended a Children's Society legacy event and was moved to tears by the pledger story that was shown. After Wed, 15 May 2013 11:34:40 GMT Eifron hopper http://uk.groups.yahoo.com/group/Legacymarketing/message/3091 http://uk.groups.yahoo.com/group/Legacymarketing/message/3091 Hello Alison, Good idea! I'm sure you area aware that Richard's focus groups are not the only arbiters in these things (and he often tells us how bonkers they Tue, 14 May 2013 11:46:21 GMT rjradcliffe54 http://uk.groups.yahoo.com/group/Legacymarketing/message/3090 http://uk.groups.yahoo.com/group/Legacymarketing/message/3090 HI Alison It always fascinates me as to how many people do NOT want to listen to a pledger story, I tend to find pledgers in focus groups and the only ones Tue, 14 May 2013 11:13:29 GMT alisonrubenstein98 http://uk.groups.yahoo.com/group/Legacymarketing/message/3089 http://uk.groups.yahoo.com/group/Legacymarketing/message/3089 I am very keen to have current pledgers tell their stories as to WHY they have chosen to leave a legacy to us as I know this to be a very powerful way to Mon, 13 May 2013 14:39:25 GMT Meg Abdy http://uk.groups.yahoo.com/group/Legacymarketing/message/3088 http://uk.groups.yahoo.com/group/Legacymarketing/message/3088 I have pleasure in attaching the second Legacy Bulletin for this year, providing top-line Legacy Monitor data for the 12 months to March 2013. I'm also Mon, 13 May 2013 12:43:52 GMT Angela Bunting http://uk.groups.yahoo.com/group/Legacymarketing/message/3087 http://uk.groups.yahoo.com/group/Legacymarketing/message/3087 Hi Claire We also advertise in the Charity supplement, a very basic ad with our details. This is more for ensuring our contact details are out there and that Mon, 13 May 2013 11:34:12 GMT Catherine Clark http://uk.groups.yahoo.com/group/Legacymarketing/message/3086 http://uk.groups.yahoo.com/group/Legacymarketing/message/3086 You cannot possibly measure the value except in the knowledge that getting your name out there adds to the 'drip, drip' of legacy marketing/appeals. We do Mon, 13 May 2013 11:26:16 GMT claire.kercher@... http://uk.groups.yahoo.com/group/Legacymarketing/message/3085 http://uk.groups.yahoo.com/group/Legacymarketing/message/3085 Hello. I'm new to legacy fundraising and we have been approached by Solicitors Journal regarding advertising in the supplement. Does anyone have any Fri, 10 May 2013 22:18:30 GMT rjradcliffe54 http://uk.groups.yahoo.com/group/Legacymarketing/message/3084 http://uk.groups.yahoo.com/group/Legacymarketing/message/3084 Hi All, OK I have to own up to the fact that suggested the monthly topic of websites and legacy pages. I am at my wits end to find a good one. I have looked at Fri, 10 May 2013 13:32:02 GMT Graham Richards http://uk.groups.yahoo.com/group/Legacymarketing/message/3083 http://uk.groups.yahoo.com/group/Legacymarketing/message/3083 Hi Matt, I've designed legacy "micro sites" for charities. The one that is still currently in use is on the horticulturalists' charity Perennial website: Fri, 10 May 2013 12:24:34 GMT Claire Routley http://uk.groups.yahoo.com/group/Legacymarketing/message/3082 http://uk.groups.yahoo.com/group/Legacymarketing/message/3082 A slightly random observation on the topic, but I read the other day that a couple of US non-profits have now stopped print marketing for planned giving, and Fri, 10 May 2013 11:40:34 GMT Matt Vincent http://uk.groups.yahoo.com/group/Legacymarketing/message/3081 http://uk.groups.yahoo.com/group/Legacymarketing/message/3081 Hi everyone, Hope you are all having a lovely Friday! Before the weekend arrives, we wanted to take advantage of those good vibes and start a discussion for Fri, 10 May 2013 09:36:40 GMT Claire Routley http://uk.groups.yahoo.com/group/Legacymarketing/message/3080 http://uk.groups.yahoo.com/group/Legacymarketing/message/3080 Hello all The IOF Technology Special Interest Group have asked us to pop out a mention of their next conference, happening on the 17th May The details of the