http://finance.groups.yahoo.com/group/education-marketing/ Marketing into education in the UK Thu, 07 Jan 2010 11:08:30 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3673 http://finance.groups.yahoo.com/group/education-marketing/message/3673 The way to build up a real presence in the schools market is to work continuously on your marketing, engaging in several activities each month. For example you Wed, 06 Jan 2010 10:54:04 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3672 http://finance.groups.yahoo.com/group/education-marketing/message/3672 It is always very hard to give an accurate picture of what is happening to response rates in direct mail, and what the cause is, but I think there is some Tue, 05 Jan 2010 10:36:01 GMT Tony Attwood http://finance.groups.yahoo.com/group/education-marketing/message/3671 http://finance.groups.yahoo.com/group/education-marketing/message/3671 Education Management News is the most responsive email service that we've ever seen. What's more the copywriting part of the service is free of charge. And Mon, 04 Jan 2010 10:56:35 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3670 http://finance.groups.yahoo.com/group/education-marketing/message/3670 Ed Balls has said Labour are planning further increases on spending on education as the government set out new plans to guarantee extra tuition for primary Tue, 22 Dec 2009 10:59:12 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3669 http://finance.groups.yahoo.com/group/education-marketing/message/3669 As I prepare to venture out into a very white world and drive away into the unknown this year I have a new message. Every Xmas since I started this news group Mon, 21 Dec 2009 10:29:18 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3668 http://finance.groups.yahoo.com/group/education-marketing/message/3668 The problem with 2009 was that the game kept changing. We knew that to sell to teachers it was important to develop advertising that was a conversation, not Thu, 17 Dec 2009 11:51:35 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3667 http://finance.groups.yahoo.com/group/education-marketing/message/3667 I regularly gets calls and emails from companies telling me that they can buy a generic email list of schools at a quarter or less of the price we sell them Wed, 16 Dec 2009 09:50:14 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3666 http://finance.groups.yahoo.com/group/education-marketing/message/3666 I can't recall a moment when so much of the business of marketing to education has changed in such a short space of time. To help come to terms with the Tue, 15 Dec 2009 10:56:51 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3665 http://finance.groups.yahoo.com/group/education-marketing/message/3665 We have a few spaces left in our schedule for the period Monday January 4th to Friday January 8th in our Subscription emails, Personal emails and Preference Mon, 14 Dec 2009 11:00:32 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3664 http://finance.groups.yahoo.com/group/education-marketing/message/3664 It looks as if we are about to enter a completely new phase of education in this country. Not only has the budget for next year been maintained, while all Fri, 11 Dec 2009 10:40:28 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3663 http://finance.groups.yahoo.com/group/education-marketing/message/3663 In case you didn't see my note yesterday morning, and you didn't read the spending review in detail, the quick summary is, the 2007 school budget settlement Thu, 10 Dec 2009 08:56:31 GMT Tony Attwood http://finance.groups.yahoo.com/group/education-marketing/message/3662 http://finance.groups.yahoo.com/group/education-marketing/message/3662 We have been waiting and waiting and now we know. There are no school funding cuts coming up. First there was the worry that despite having awarded funding for Wed, 09 Dec 2009 12:03:53 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3661 http://finance.groups.yahoo.com/group/education-marketing/message/3661 Although the government still looks as if it is going to try and use claw-back to get some funding back from schools (see my earlier notes on this) it is clear Tue, 08 Dec 2009 12:18:43 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3660 http://finance.groups.yahoo.com/group/education-marketing/message/3660 The organisation of education is in crisis. This story appeared on our new service UK Education News (www.UKEducationNews.co.uk) but in case you missed it, Mon, 07 Dec 2009 13:51:10 GMT Hamilton House Mailings plc http://finance.groups.yahoo.com/group/education-marketing/message/3659 http://finance.groups.yahoo.com/group/education-marketing/message/3659 In November Hamilton House conducted a series of experiments with generic emails (those are emails that go to the school's general address for the