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    <title>sembestpractices at Yahoo! Groups</title>
    <link>http://tech.groups.yahoo.com/group/sembestpractices/</link>
    <description>SEM Best Practices</description>

    <item>
      <title>Re: Bid Management Tools?</title>
      <pubDate>Tue, 29 Aug 2006 22:32:49 GMT</pubDate>
      <dc:creator>Antonella Pisani</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/72</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/72</guid>
      <description>I use atlas, but nothing automated other than optimizing for bid gaps on yahoo. I do, however, really like the ability to download spreadsheets, plug in my new</description>
    </item>
    <item>
      <title>Bid Management Tools?</title>
      <pubDate>Sun, 27 Aug 2006 03:17:25 GMT</pubDate>
      <dc:creator>leif_heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/71</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/71</guid>
      <description>Are any of you getting any value out of your bid management tools?  It seems to me that most bid management tools have marginal value.  They offer a</description>
    </item>
    <item>
      <title>Anybody going to SES?</title>
      <pubDate>Tue, 18 Jul 2006 05:19:38 GMT</pubDate>
      <dc:creator>leif_heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/70</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/70</guid>
      <description>Are any of you planning to go to SES in San Jose this year?  I&#39;ll probably be there for a couple days, at least.  It would be nice to put a face to name.  Let</description>
    </item>
    <item>
      <title>My agency / SEM software company is hiring</title>
      <pubDate>Thu, 08 Jun 2006 04:40:36 GMT</pubDate>
      <dc:creator>leif_heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/69</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/69</guid>
      <description>Anybody looking for a new gig?  The company I work for, www.semdirector.com, is hiring.  We recently received a healthy chunk of private equity investment and</description>
    </item>
    <item>
      <title>FW: Launch of adCenter Announced By Steve Ballmer!</title>
      <pubDate>Thu, 04 May 2006 18:39:26 GMT</pubDate>
      <dc:creator>Antonella Pisani</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/68</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/68</guid>
      <description>In case you guys didn&#39;t receive this. ap Subject: Launch of adCenter Announced By Steve Ballmer! Today at the seventh annual MSN Strategic Account Summit,</description>
    </item>
    <item>
      <title>Watch our for copied Google Analytics code</title>
      <pubDate>Wed, 03 May 2006 06:48:02 GMT</pubDate>
      <dc:creator>leif_heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/67</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/67</guid>
      <description>Are any of you using Google Analytics?  Notice any strange pages in your data?  This may explain it.  Hard to believe its that simple </description>
    </item>
    <item>
      <title>Re: Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 18:46:22 GMT</pubDate>
      <dc:creator>Leif Heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/66</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/66</guid>
      <description>Same here. The credits just appeared, we didn&#39;t request them. Antonella Pisani &lt;apisani@...&gt; wrote:        v\:* {behavior:url(#default#VML);}  o\:*</description>
    </item>
    <item>
      <title>Re: Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 17:36:54 GMT</pubDate>
      <dc:creator>Antonella Pisani</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/65</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/65</guid>
      <description>I&#39;ve had adjustments pop up on my invoices without requesting them. ________________________________ From: sembestpractices@yahoogroups.com </description>
    </item>
    <item>
      <title>Re: Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 17:26:36 GMT</pubDate>
      <dc:creator>Trevor Klein</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/64</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/64</guid>
      <description>Did you have to request these credits or did they automatically credit them to the account? ________________________________ From:</description>
    </item>
    <item>
      <title>Re: Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 16:57:30 GMT</pubDate>
      <dc:creator>Antonella Pisani</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/63</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/63</guid>
      <description>I got about $10k in December and $5k in November, but nothing big since then... ________________________________ From: sembestpractices@yahoogroups.com </description>
    </item>
    <item>
      <title>Re: Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 16:39:03 GMT</pubDate>
      <dc:creator>Sara Goetzke</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/62</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/62</guid>
      <description>We had a couple in late 2005, but nothing substantial compared to what we spend. ... From: sembestpractices@yahoogroups.com </description>
    </item>
    <item>
      <title>Increase in Google &quot;click quality&quot; credits?</title>
      <pubDate>Tue, 04 Apr 2006 06:39:42 GMT</pubDate>
      <dc:creator>leif_heikkila</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/61</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/61</guid>
      <description>Is anybody seeing an increase in click fraud credits from Google.  We had a few minor credits in 2004, then a couple substanital credits in 2005, and now this</description>
    </item>
    <item>
      <title>Re: Offermatica Insights and Experience?</title>
      <pubDate>Thu, 23 Mar 2006 20:01:31 GMT</pubDate>
      <dc:creator>Amanda Evans</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/60</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/60</guid>
      <description>This is awesome - thanks so much! _____________ Amanda Evans Zazzle.com Inc Office: 650-328-6700 x205 Mobile: 408-504-4078 amanda@...</description>
    </item>
    <item>
      <title>Re: Offermatica Insights and Experience?</title>
      <pubDate>Thu, 23 Mar 2006 18:58:42 GMT</pubDate>
      <dc:creator>Doug Sundahl</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/59</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/59</guid>
      <description>If you have any specific pages that are very important to you it is definitely something you should do. The power of multivariate testing vs. A/B is</description>
    </item>
    <item>
      <title>Re: Offermatica Insights and Experience?</title>
      <pubDate>Thu, 23 Mar 2006 16:48:25 GMT</pubDate>
      <dc:creator>Amanda Evans</dc:creator>
      <link>http://tech.groups.yahoo.com/group/sembestpractices/message/58</link>
      <guid isPermaLink="true">http://tech.groups.yahoo.com/group/sembestpractices/message/58</guid>
      <description>We&#39;re looking at using them as well so if anyone has any experience with them, I&#39;d love to hear about it.  Or any further comparison between Offermatica &amp;</description>
    </item>

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